tldr: Privacy Sandbox, on Chrome and Android, tracks users by interest groups rather than individually, which Google claims is a privacy improvement. Android will soon build an advertising profile of you, and the user interface will let you block "interests" you don't want to see ads for.
Google makes about 80 percent of its revenue from advertising, so forcing ads into its browser and OS is one of the few things the company does that will affect its bottom line.
Google claims it will one day block third-party tracking cookies in Chrome once the system rolls out. On Android.
tldr: Privacy Sandbox, on Chrome and Android, tracks users by interest groups rather than individually, which Google claims is a privacy improvement. Android will soon build an advertising profile of you, and the user interface will let you block "interests" you don't want to see ads for.
Google makes about 80 percent of its revenue from advertising, so forcing ads into its browser and OS is one of the few things the company does that will affect its bottom line.
Google claims it will one day block third-party tracking cookies in Chrome once the system rolls out. On Android.